Saturday, January 26, 2013

The Video Launch! - What it's All About


Dear Fans & Friends-

The countdown is on!

In less than 24 hours, my new comedy rap, 'Groupons, Groupons' will hit YouTube and change the face of nerdy online comedy rap forever! Before you decided to click or ignore the link that will be blasted out over Facebook, Email & Twitter tomorrow, I wanted to take a brief moment to shed some light on the project as a whole.

What is Groupons Groupons?

If I had to sum up it up in one sentence, I would say that Groupons, Groupons is 'a parody rap about the modern day ‘wheelings and dealings’ of leisure-loving middle-class Americans'.

The production started last summer in Chicago when a few friends and I bought concert tickets through Groupon. Since none of us had ever bought tickets that way before, we were a bit skeptical about how it might work, thus the phrase, ‘I hope they let us pay with our Groupons’ was born. The simplicity of the origin of an idea always fascinates me and it boggles my mind to look back and think that this whole project started with some simple lyric notes on my iPhone back in July. Now, in January of a new year, that little vision is all grown-up and represents, what I believe to be, a stunning finished product that is more than ready for its YouTube debut tomorrow.

After producing my first video, ‘Oregon Trail, Bitch’ in 2011, I realized that my favorite part of being an E.P. is facilitating collaboration between talented individuals in both music and film. I am fortunate to have had the honor and privilege of collaborating with so many wonderful people on this project and I can’t wait for the world to see the fruits of our collective labor. The principal goal of ‘Groupons Groupons’ has always been a simple one: TO HAVE FUN. With the help of people like Chris Da Cosse (Music Engineer), Keegan Shiner, (Director) and a whole host of others, I can confidently say... we have accomplished that mission.

So what happens now?

Naturally, I want everyone to like the video enough to share it and to encourage others to share it. Whether we get 10,000 views or 10,000,000 views, it doesn’t really matter. The real objective of 'Groupons Groupons' is to bring people joy. Whether that joy comes from having a good laugh in watching the video itself, learning 'The G' (our dance) with your friends, or even simply from thinking about the ridiculousness of someone committing their entire existence to making comedy rap music videos, I don’t care. In truth, if any one of those things brings a smile to even just one person, then this whole endeavor was a success. Seriously, go ahead and laugh at my expense... that’s the whole point!

In closing, I hope you’ll enjoy the video when it’s released on Sunday. If you like it, the greatest gift you can give as a friend and a fan is to talk about it and share it. I couldn't be more excited to share Groupons Groupons with you in the next days/weeks/months. Let's do this!

Be well.

Kirk Sells

YACHTS BY 27. WORLD PEACE BY 46.